WHY DO WE COLLECT YOUR PERSONAL DATA?

On the basis of the contract binding us, a legal obligation, our legitimate interest, or after having obtained your consent, we process your Personal Data to fulfil the following purposes:

Purposes of processing and grounds for processing:

– Fulfilment of orders placed on the Website, by telephone or in Boutiques
Management of customer relations (telephone, emails, chat), account creation, order tracking, product returns and refunds
Management of customer complaints or product inquiries (warranty) : Performance of the contract between a Customer and Lacoste Vietnam
– Management of payment transactions and issuance of an invoice : Performance of the contract between a Customer and Lacoste Vietnam
– Combating fraud : Lacoste’s legitimate interest
– Management of delivery operations : Performance of the contract between a Customer and Lacoste Vietnam
– Management of complaints or questions about products or our brand : Lacoste Vietnam’s legitimate interest
– Managing and improving the customer account, in particular by offering new features or services : Lacoste Vietnam’s legitimate interest designed to improve the service
– Managing customer satisfaction through customer reviews of products and of customer service performance : Lacoste Vietnam’s legitimate interest designed to improve products and service
– Recording of exchanges between customer service and the customer by telephone or chat, for the purpose of improving the service : Lacoste Vietnam’s legitimate interest designed to improve the quality of the service
– Customer statistics, analysis, selection and segmentation operations to improve our knowledge of the customer : Lacoste Vietnam’s legitimate interest to better know its customers, in particular in order to adapt its offers to customers
– Website development and improvement : Lacoste Vietnam’s legitimate interest designed to improve the service
– Management of requests related to the exercise of your rights : Legal obligation
– Sending targeted commercial offers concerning existing or new products and services by electronic means (by email, by mobile notifications or on the Website, on social networks, or on other websites), by telephone (voice & SMS) or in the Boutique : Customer Consent
– Sending of commercial offers concerning products and services by post : Customer Consent
– Website traffic measurement (mobile and desktop) : Customer Consent
– Provision of sharing tools on social networks : Customer Consent
– Analysis of customer behaviour on the Website or in the Boutiques, and their reactions to marketing campaigns in order to improve and customise products and services, and to offer them in the form of commercial communications and/or advertising
– Personalization of the browsing experience on the Website and of the advertisements offered on our or our partners’ behalf on our Website or third-party media, based on the customer’s affinities : Customer Consent