Going beyond a standard fashion launch, the Polo Factory is designed as a multi-sensory experience: the space and design tell the story of craftsmanship, movement brings the concept to life, music sets the rhythm, and fashion becomes the bridge that connects different personalities.

This spirit continues at the Lacoste Polo Factory Pop-up event at Lotte Mall Tay Ho, Hanoi (running from August 8 to August 23, 2026). Here, the brand brings together familiar faces from various creative fields.

Film is represented by Meritorious Artist Viet Anh, Thanh Son, and Quynh Nga. Hip-hop features Thanh Draw and Gung, while music brings different vibes through Tang Phuc, Vicky Nhung, and Chu Thuy Quynh.

Each guest brings their own personality and unique take on the Lacoste style—just like how the Polo shirt has been worn, styled, and reinvented by multiple generations.